Colgate Total Enamel Strength Stripe Toothpaste. Anticavity fluoride and antigingivitis. New stand-up cap. ADA Accepted American Dental Association. Helps prevent: Cavities. Gingivitis. Plaque. Fights tartar. Freshens breath. Gently cleans. Strengthen tooth enamel. Uses: Aids in the prevention of: Cavities. Plaque. Gingivitis. Questions or comments Call toll-free 1-800-468-6502. Strengthens tooth enamel formulated for gentle cleaning. Colgate Total enamel strength is uniquely formulated for gingivitis and cavity protection. Helps prevent cavities. Helps prevent gingivitis. Helps prevent plaque buildup. And also: Fights tartar buildup. Fights bad breath. "The ADA Council Scientific Affairs' Acceptance of Colgate Total Enamel Strength toothpaste is based on its finding that the product is effective in helping to prevent and reduce tooth decay, gingivitis and plaque above the gumline and bad breath, and to whiten teeth by removing surface stains, when used as directed." www.colgatetotal.com.