Dual UV filter technology keeps color truer, longer. Color-treated hair is more likely to fade, dull-down and dry out when exposed to damaging environmental elements. After using Color Vive Hi-Gloss Condition color shines more vibrantly, hair looks healthier and is protected from the damaging effects of environmental elements. Recommended by the hair experts at L'Oreal, Color Vive with Dual UV Filter Technology helps lock vibrant color in and keep damage out. Conditions & detangles without fading or dulling color. Helps seal in color vibrancy and shine. Keeps color truer, longer.