Our Color Blend Technology layers rich tones and contouring highlights in one simple step! 100% gray coverage. Long-lasting. A fresh look for the shade you love! Make-up artists create a natural look by layering and blending tone and color. Nice 'n Easy does for your hair color what expert make-up artists do for your skin! Layers red tones to enhance the richness of your hair. For optimal results, use on light brown to black hair. On gray hair, color appears lighter than non-gray for a highlighted effect. On natural red hair, color gives a dark reddish brown result. Lasts up to 8 weeks! Ultimate natural-looking color! Q: Why is Nice 'n Easy haircolor so amazing? A: Nice 'n Easy gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. Q: Will it cover my grays? A: Yes! Nice 'n Easy promises 100% gray coverage. Q: How long will my color last? A: Nice 'n Easy lasts up to 8 weeks. And we've included our exclusive ColorSeal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. Q: How does it work? A: Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Additionally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine (vs. untreated hair). Made in Mexico.