Natural. Fluoride-free. Helps reduce plaque. Honest Kid's Toothpaste delivers delightful fruity freshness that kids love! Boosting overall oral health: fluoride-free formula helps brighten teeth, promote healthy teeth & gums, & fight dental plaque buildup. Now, who's ready for a smiling contest? Calcium helps protect & strengthen tooth enamel. Baking soda gently polishes teeth. Aloe, ginger & bisabolol help soothe gum irritation. Honestly Free of: SLS, sulfates, saccharin, fluoride, artificial sweeteners, artificial flavors, parabens, triclosan, gluten & dyes. No animal testing or by-products. Join us at Honest.com or call 888-862-8818. We'd Iove to hear from you! Natural oral care. Promotes healthy teeth + gums. Sulfate + fluoride-free. No artificial sweeteners or flavors. Extra delicious all natural strawberry flavor! Honest to Goodness: For every purchase, a donation is made to families in need. Please recycle! Proudly made in the USA.