Estd 1978. Grab rewards. Buy. Collect. Redeem. Visit coorslight.com/grabrewards to start your climb. 1. Buy special marked Coors Light 12 pack bottles or cans. 2. Collect and register in-pack codes. 3. Redeem codes for the gear you want at coorslight.com/grabrewards. Great beer. Great responsibility. An American lager Born in the Rockies in 1978, today Coors Light applies its cold-stage brewing process throughout the country. Always layered, filtered, and packaged at the edge of freezing for its signature clean, crisp taste and ice-cold finish. The Silver bullet. Coors recycles. We are committed to providing quality products. If you have any comments, please call us at 1-800-642-6116, or write to us at: Coors Brewing Co. Golden, Colorado 80401. coorslight.com.