Old time sour mash. Old time distillery. Quality. Bottled at the distillery. Old time charcoal mellowed. Place in the National Register of Historic Places by the United States Government. On guard until seal is broken. - J. Daniel. The oldest registered distillery in the United States. Whiskey made as our fathers made it for 7 generations. Est. & reg. in 1866. Jack Daniel's Tennessee Whiskey is a completely natural product. Awarded the highest gold medals at St. Louis, MO Exposition 1904; Liege Belgium 1905; Anglo American Exposition London 1914; Star of Excellence Brussels 1954 and Gold Medal with Palm Leaves Amsterdam 1981. 40% alc. by vol (80 proof). Distilled and bottled by Jack Daniel Distillery, Lem Motlow, Prop., Lynchburg (Pop 361), Tenn. Made in Tennessee.