The silver bullet. 2 stage cold activation. Born in the Rockies. Estd. 1978. Cold. Super cold. When the mountains turn blue it's as cold as the Rockies. Great beer. Great responsibility. Ice cold refreshment. Nothing is more refreshing than an ice cold Coors Light. Our Rocky Mountain heritage and unique Frost Brewing process deliver that crisp, refreshing taste you can't find anywhere else. coorslight.com. Quality Commitment: We are committed to providing quality products. If you have any comments, please call us at 1-800-642-6116, or write to us at: Coors Brewing Company, Golden, CO 80401. Coors recycles. Drink the beer. Recycle the rest.