Born in the Rockies. Estd. 1978. Great beer. Great responsibility. Cold lagered - aged below freezing. Cold filtered - for crisp, clean taste. Cold packaged - at the peak of freshness. An American lager Born in the Rockies in 1978, today Coors Light applies its cold-stage brewing process throughout the country. Always lagered, filtered, and packaged at the edge of freezing for its signature clean, crisp taste and ice-cold finish. Coors recycles. We are committed to providing quality products. If you have any comments, please call us at 1-800-642-6116, or write to us at: Coors Brewing Co., Golden, Colorado 80401. coorslight.com.