Born in the Rockies. Estd. 1978. Great beer. Great responsibility. The silver bullet. Coors recycles. We are committed to providing quality products. If you have any comments, please call us at 1-800-642-6116, or write to us at: Coors Brewing Co. Golden, Colorado 80401. coorslight.com. Cold lagered. Aged below freezing. Cold filtered. For crisp, clean taste. Cold packaged. At the peak of freshness. An American lager Born in the Rockies in 1978, today Coors Light applies its cold-stage brewing process throughout the country. Always lagered, filtered, and packaged at the edge of freezing for its signature clean, crisp taste and ice-cold finish.