1842. Imported. Discover how beer is meant to taste. The original Pilsner. Pilsner Urquell has a uniquely rewarding taste, intensely hoppy, with a balance of subtle sweetness and velvety bitterness, wrapped in a gloriously crisp body. Created in 1842 in the town of Plzen in the Czech Republic, it changed the way the world saw beer forever. Not only did it have an exquisite taste, it was the first beer with a golden crystal clarity, Pilsner Urquell, pronounced urk well literally means Pilsner from the original source. The original Pilsner was the result of great vision and a simple desire - to brew a beer as good as beer can be. That's why we use only the finest ingredients like the Noble Saaz hop, and insist on the most exacting of brewing standards. From the elaborate triple decoction process, to the delicate fire brewing technique, generation after generation of our master brewers has been uncompromisingly committed to producing a beer true to its original intent. Experts and beer lovers across the globe will testify Pilsner Urquell is how beer is meant to taste. We invite you to raise your glass and see for yourself.