Est 1950. No high fructose corn syrup. No artificial dyes. Original recipe. Our Story: Back in the 1950's in Hilo, Hawaii, our founder, Robert R. Taira, created a soft, sweet, and irresistibly delicious bread. His bread quickly became a household favorite enjoyed and shared by friends and families and shared by friends and families everywhere. Today, our family remains committed to baking breads with the same irresistibly recipe that Robert created years ago. Our hope is that you share our breads with the same Aloha Spirit with which it was baked. Mahalo, The Taira Family. Recyclable package.