Long lasting flavor. Artificially flavored. Official players choice. MLB players choice. A whole lotta gum in every pouch. Sitting in a bullpen one night, Portland Mavericks' lefthander, Rob Nelson, and teammate Jim Bouton, the former New York Yankee All-Star, wanted something really different and fun to chew. So they came up with a great idea - shredded bubble gum in a pouch - and called it Big League Chew. It soon became a hit with ballplayers everywhere. That was over 20 years ago. Today, and 400 million pouches later, more and more professional and amateur players in all sports are turning to Big League Chew, a fun gum that keeps your mouth from getting dry when the game is on the line. Made in the USA.