Since 1839. Sensitive skin friendly. Traditional castile formula. Clinically tested natural skincare. We're proud to provide your family with high quality cleansing products at an exceptional value. Our products are all clinically tested under dermatologist supervision and certified non-irritating and safe for sensitive skin. Our all-vegetable-based bar soap with added Aloe vera creates a gentle & creamy lather, even in hard water, leaving skin soothed and hydrated. Simple Clean for Generations. Free of artificial fragrance, phthalates, sulfates, parabens, EDTA, glutens and artificial colorants. Safe: Dermatologist tested. For sensitive skin. Family owned and operated. Cruelty free. Biodegradable. Women owned.